BUSINESS EXPERIENCE

Frank Pepe Pizzeria Napoletana, 2022 - Present

Director of Marketing

• Grow same-store sales 13% YoY by identifying competitive opportunities and determine strategies 

• Publish/maintain brand equity and marketing communications strategy and cascade across all cross-functional stakeholders and all customer-facing touchpoints

• Manage and allocate the marketing budget effectively to maximize ROI 

Hala Gear Stand Up Paddleboards, 2018 - 2022

Marketing Manager

• Drove $8.2mm in product sales

• Set and achieved strategic customer engagement goals related to advertising and marketing campaign initiatives

• Redesigned website for more sophisticated and precise product storytelling, increasing conversion rates by 20%