CV
BUSINESS EXPERIENCE
Frank Pepe Pizzeria Napoletana, 2022 - 2025
Director of Marketing
Grew same-store sales 13% YoY by identifying competitive opportunities and determining strategies
Published/maintained brand equity and marketing communications strategy, and cascade across all cross-functional stakeholders and all customer-facing touchpoints
Manage and allocate $1.6mm marketing budget
Hala Gear Stand Up Paddleboards, 2018 - 2022
Marketing Manager
Drove $8.2mm in product sales
Set and achieved strategic customer engagement goals related to advertising and marketing campaign initiatives
Redesigned website for more sophisticated and precise product storytelling, increasing conversion rates by 20%
BLOGS & ARTICLES
“First R2 Descent Down Fish Creek,” CKS Online Blog, May 2022
“The Ultimate (Permitted) River Trip Dream List,” CKS Online Blog, January 2022
"Why We Love the Russell Fork Race,” CKS Online Blog, October 2021
“3 Days to Plan a 280 Mile Self-Support Kayak Trip," CKS Online Blog, October 2020
“A Word on Paddling Whitewater Alone,” CKS Online Blog, March 2020
“5 Things You Didn’t Know You Needed On A River Trip,” CKS Online Blog, October 2019
“Book review: ‘The River at Night’ will appeal to outdoor enthusiasts,” Steamboat Pilot, August 2017
“Book review: Debut novel offers unique narration style,” Steamboat Pilot, November 2016
“Book review: A west without water,” Steamboat Pilot, January 2016
PARTNERSHIPS
Uconn University Athletic Department
Yale University Athletic Department
Quinnipiac University
Brad Leone
Nick DiGiovanni
LesserEvil
Dylan Brown
Emily Jackson
American Whitewater
PRESS
”Insider Guide: Steamboat Springs, Colorado,” Sunset Magazine, August 2022
”What’s Selling Now,” The Daily, May 2020
“Aggressive Discounting: How Big Online Holiday Sales Can Crush Brick-And-Mortar Specialty Retail," Outside Magazine, January 2020
”Water World,” The Daily, June 2019