About me

I'm a brand strategist specializing in loyalty programming, marketing automations, and content creation. With experience managing omni-channel marketing strategies across multiple industries, I bring a clear vision to every project.

My straightforward grasp of analytics allows me to craft organic, results-driven campaigns. Passionate about storytelling, I believe in building authentic connections that foster long-term customer loyalty.

Outside of my marketing career, I'm pursuing licensure in Massage Therapy and will complete my certification in December 2025. This balance of analytical thinking and holistic wellness fuels my commitment to creating meaningful brand experiences.

Loyalty Programming

  • Generated $10.5M in sales through a loyalty program with 272,035 members in just one year.

  • Redemption campaigns drove $1.86M in sales through 250,429 reward redemptions.

  • 82.52% of new members made a purchase within 4 days of signing up—beating the 75th percentile industry benchmark.

  • Grew loyalty membership 19.32% every quarter, adding over 30,000 new sign-ups each quarter.

  • Averaged 69,000 active loyalty guests per quarter.

  • Loyalty participation rate hit 23.97%, more than double the 75th percentile benchmark of 11.82%.

  • Retention peaked at 42.61% for loyalty members.

  • Kept average discounts at 10.52%, staying below the industry median.

  • Drove $4.27M in total revenue through SMS marketing.

  • Managed a multi-unit UberEats program generating $1.7M in sales with an 85.79% profit margin.

  • Created and optimized SMS automations, adding $1.2M in revenue in one year.

  • Led an ad agency partnership that averaged 628,000+ monthly impressions and 36,000 clicks, with a $0.96 cost-per-click across Meta, Google, and YouTube.

  • Increased UberEats sales by 19% quarter-over-quarter by A/B testing promotions.

  • Generated 423,000 impressions for SMS sign-ups, resulting in 98,061 subscribers and 14,237 clicks.

Marketing Automation

Content Creation & Story Crafting

  • Earned over 5.3 million organic views on social media by leaning into emerging trends and early adoption.

  • Secured a video collaboration with Brad Leone featuring longtime employees at Frank Pepe’s—garnered 210K+ YouTube views and became one of his top-performing videos that year.

  • Grew social media followings by 30%+ across Instagram, Facebook, TikTok, and YouTube.

  • Hit a 25.6% peak engagement rate on Instagram, with a consistent 6.7% median.

  • Reached a max engagement rate of 14.2% on Facebook.

  • Maintained 4.5M–5.3M average impressions across platforms.

  • Increased Google review submissions and ratings by 20% during my time at Frank Pepe’s.

  • Secured 20+ brand ambassador partnerships for Hala Gear, building a community-driven, diverse narrative.

  • Created influencer content in the DC and Florida markets with a focus on authenticity and storytelling.

  • Wrote 70+ blogs for CKS Online, supporting brand authority and organic engagement.

More Stats

  • Managed a $56M marketing budget for a 17-unit restaurant brand, driving 8% same-store sales growth YoY through smart budget reallocation.

  • Led the full marketing launch of a new restaurant in Stamford, CT, across email, SMS, social, and paid ads—achieved a 16.54 ROI on Meta Ads and saved $4,500 through ad optimization.

  • Oversaw email communications for 224,877 customers.

  • Coordinated push notifications for 199,340 customers.

  • Managed SMS outreach for 116,258+ subscribers.